Marli S.

Personalized marketing is more than just a buzzword in digital marketing. It is a strategy that meets customers’ individual needs and interests with content, products, and services tailored just for them. A successful personalized marketing campaign enhances customer experience, drives engagement, promotes loyalty, and helps sales grow.

The spending power of Generation Z is growing, making them a crucial market to target for businesses. According to a recent Bloomberg report, these “Zoomers” have $360 billion in disposable income to spend.